Your ads are running every day and money keeps leaving your account, but only a handful of orders come in. It's a familiar problem for many online businesses in Bangladesh. The good news: in most cases the problem isn't your product, it's how the ads are run. Check the 7 mistakes below and see which ones apply to your campaigns.
1. Choosing the wrong campaign objective
Facebook optimizes for exactly the objective you choose. Pick Engagement and Facebook will find people who like and comment, not people who buy. If you want sales, choose Sales, and if you take orders through messages, choose a campaign built for getting messages.
2. Pixel and Conversions API not set up properly
If Facebook can't see who viewed a product, added it to the cart or bought it, it can't learn who to show your ads to. Relying on the pixel alone loses a lot of data to browsers and ad blockers. Add the Conversions API (server-side tracking) alongside the pixel.
3. Narrowing the audience too much
Many advertisers stack age, location and a dozen interests until the audience is so small that Facebook has no room to find good buyers. Start a little broader, let Facebook learn, then refine based on results.
4. Editing ads every day
After an ad goes live, Facebook spends a few days learning who responds best. Changing the budget, audience or creative repeatedly during this time resets that learning. Give an ad at least a few days before making major changes.
5. Weak images or videos
People decide in the first 2–3 seconds whether to stop scrolling. Avoid blurry photos, text-heavy banners and slow-starting videos. Real videos of the product in use, a clear price and a clear offer usually work well. Run 2–3 different creatives at once and see which one wins.
6. A poor experience after the click
Even a great ad loses sales if the click leads to a slow website, a hard-to-find order form, or a reply to messages hours later. A fast landing page and quick replies to messages can lower your ad costs a lot.
7. Not running retargeting
Very few people buy the first time they see a product. Showing ads again to people who visited your page, watched your video or left something in their cart is called retargeting. They already know you, so selling to them is usually cheaper.
Which numbers actually matter?
Don't be fooled by likes, reach or clicks. What really counts is how much you spend per order and how much revenue you get for every taka spent on ads. If those two numbers are healthy, your campaign is profitable.
Frequently asked questions
How much daily budget should I start with? It depends on your product's price and profit margin. The safest approach is to start small and gradually increase the budget on the ads that perform well. Is boosting a post the same as using Ads Manager? No. Boosting is simple, but gives you much less control over audience, objective and tracking. For sales, it's better to run campaigns from Ads Manager.
Final thoughts
Wasting money on Facebook ads doesn't mean Facebook doesn't work. With the right objective, proper tracking, strong creatives and some patience, you can get far more orders from the same budget. Not sure where your ad account is going wrong? Talk to SA Future Agency. See our marketing packages or get in touch directly.
